Scholl - Its good for the sole

Problem: Feet are a hard working essential part of our lives but not enough people take care of their feet

 

Insight: 1 in 7 people have fantasised about feet in their life, however 1 in 3 brits say their feet embarrass them 

 

Solution: bridge the gap between people who hate feet and people who love them by positioning scholl as a self care brand