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 The Suki Bear

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Problem: Not enough awareness is being raised for the many animals that are going extinct, although some are definitely getting more love than others. Our objective is to highlight this issue 

Insight: People are more likely to donate to an animal that they believe to be cute

Solution: What if we created a fake animal, created using elements from the ugly endangered animals

Introducing our solution:
          The Suki bear

We are going to create a cute fake endangered animal, Its launch will begin with an online media hub with facts about the Suki bear and a place to donate

The Promo Video

This video will help to raise public awareness of the Suki bear and show how endangered it has become. As well as the promo video we will also create fake news articles to draw peoples attention to the Suki Bear 

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To further increase the awareness of the Suki bear we plan to take to the streets and organise a fake protest with hired actors. This will increase the awareness of the Suki bear 

The post reveal... it was all a lie

The Post Reveal Prints

After the post reveal we believe these print adverts showcasing the real animals should be centre stage. 

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