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The Suki Bear
Problem: Not enough awareness is being raised for the many animals that are going extinct, although some are definitely getting more love than others. Our objective is to highlight this issue
Insight: People are more likely to donate to an animal that they believe to be cute
Solution: What if we created a fake animal, created using elements from the ugly endangered animals
Introducing our solution:
The Suki bear
We are going to create a cute fake endangered animal, Its launch will begin with an online media hub with facts about the Suki bear and a place to donate
The Promo Video
This video will help to raise public awareness of the Suki bear and show how endangered it has become. As well as the promo video we will also create fake news articles to draw peoples attention to the Suki Bear
To further increase the awareness of the Suki bear we plan to take to the streets and organise a fake protest with hired actors. This will increase the awareness of the Suki bear
The post reveal... it was all a lie
The Post Reveal Prints
After the post reveal we believe these print adverts showcasing the real animals should be centre stage.
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