top of page
MG - Feel The Spark Campaign
Problem: How can we sell the new electric MG ZS car to a younger audience?
​
Insight: Drivers know they need to switch to electric but they have a strong attachment to their liquid fuel cars, much like a toxic relationship
​
Solution: Convince drivers to break up with their liquid fuel cars and fall in love with the MG zs
The Print Ads
The Proposal
The Fling
The breakup
The Video Advert
Paid media
We also plan to create a fake tinder account for the new Electric MG ZS, building hype for the campaign and giving users a chance to win a brand new MG
MG will also sponsor popular dating shows like chicken shop dates and channel fours first dates with their feel the spark campaign
bottom of page